Shannon is the CEO of Adventure Travel Trade Association (ATTA) and possesses more than 25 years' experience across adventure travel, e-commerce, outdoor retail, and environment science. He is a published author too and has also written several adventure travel articles published by National Geographic Adventure.

Shannon Stowell leads the ATTA as CEO after re-starting the organization in 2004 pursuing the vision that it could be a powerful force for good in the tourism industry. More than 25 years of business experience in adventure travel, e-commerce, outdoor retail, and environmental science have prepared him well to serve and head the organization.

Shannon has been advising and speaking around the world for the last 13 years advocating for responsible adventure tourism as a powerful way for destinations to benefit from a business that sits at the intersection commerce, conservation and community. He has served as a judge for numerous sustainability awards and programs and emceed ITB Berlin’s Corporate Social Responsibility day for two years.

In addition to his role as CEO, Shannon serves on two boards, the Corporate Advisory Council of the US Wildlife Trafficking Alliance and the Adventure Travel Conservation Fund (ATCF). He has also been on the boards of both the Global Sustainable Tourism Council Board and the American Hiking Society.

Shannon co-authored a book in 2008, published by National Geographic: Riding the Hulahula to the Arctic Ocean — A guide to 50 Extraordinary Adventures. He has also written several adventure travel articles published by National Geographic Adventure and continues to contribute to AdventureTravelNews, and other industry publications.

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